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The Firehouse Salon
The Firehouse Salon brings together diverse minds – scientists, philosophers, artists, and innovators – to explore how communication shapes our world. Inspired by Howard Gossage's maverick spirit, each conversation delves into the intersection of ideas, creativity, and effective change-making. More than just discussing advertising, we investigate how different perspectives and approaches can solve real problems and create meaningful impact. Originally inspired by our BBC Radio 4 documentary 'The Socrates of San Francisco'.
The Firehouse Salon
Ep 2 - Now Only You Can Save Grand Canyon From Being Flooded... For Profit
In this episode we explore the Grand Canyon campaign - "It was the introduction of direct action and that was the first time it had ever happened. Now every political campaign or every cause, it's all about direct action. And they did it in this analog time when you had to literally cut it out, put it in an envelope and post it."
You can take a look at the ad that the story here
Theme music - Translucent Mind by Jamison Dewlen