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The Firehouse Salon
Exploring big ideas through honest conversations to share insights for those who want to change the world. Inspired by the maverick spirit of 1960s adman Howard Luck Gossage, we bring diverse minds together to discuss not just how to make things, but make things that work. Join us as curious, iconoclastic, and obvious ideas collide at the Salon. Accompanies our BBC Radio 4 show 'The Socrates of San Francisco' - check it out on BBC sounds.
The Firehouse Salon
Ep 2 - Now Only You Can Save Grand Canyon From Being Flooded... For Profit
In this episode we explore the Grand Canyon campaign - "It was the introduction of direct action and that was the first time it had ever happened. Now every political campaign or every cause, it's all about direct action. And they did it in this analog time when you had to literally cut it out, put it in an envelope and post it."
You can take a look at the ad that the story here
Theme music - Translucent Mind by Jamison Dewlen