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The Firehouse Salon
The Firehouse Salon brings together diverse minds – scientists, philosophers, artists, and innovators – to explore how communication shapes our world. Inspired by Howard Gossage's maverick spirit, each conversation delves into the intersection of ideas, creativity, and effective change-making. More than just discussing advertising, we investigate how different perspectives and approaches can solve real problems and create meaningful impact. Originally inspired by our BBC Radio 4 documentary 'The Socrates of San Francisco'.
The Firehouse Salon
Ep 10 - Beethoven Sweatshirts: Saving a classical radio station & kickstarting a cultural moment
A beer company, classical music radio station and clothes manufacturer walk into a bar... and create a never-seen-before product paving the way for fashion in years to come.
You can take a look at the ad that started the story here
But instead of a bar, imagine an ad agency in the heart of San Francisco.
And instead of a bartender fixing the drinks, imagine Howard Gossage (ad-man meets Socrates) fixing all their business problems with one simple ad.