.png)
The Firehouse Salon
Exploring big ideas through honest conversations to share insights for those who want to change the world. Inspired by the maverick spirit of 1960s adman Howard Luck Gossage, we bring diverse minds together to discuss not just how to make things, but make things that work. Join us as curious, iconoclastic, and obvious ideas collide at the Salon. Accompanies our BBC Radio 4 show 'The Socrates of San Francisco' - check it out on BBC sounds.
The Firehouse Salon
Ep 10 - Beethoven Sweatshirts: Saving a classical radio station & kickstarting a cultural moment
A beer company, classical music radio station and clothes manufacturer walk into a bar... and create a never-seen-before product paving the way for fashion in years to come.
You can take a look at the ad that started the story here
But instead of a bar, imagine an ad agency in the heart of San Francisco.
And instead of a bartender fixing the drinks, imagine Howard Gossage (ad-man meets Socrates) fixing all their business problems with one simple ad.