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The Firehouse Salon
We are living through the most significant shift in human creativity since Gutenberg. While may are stuck in a conversation about fear, replacement and redundancy the Firehouse Salon is having a different conversation entirely.
Each episode brings together unexpected guests at the intersection of creativity, science, art, technology and innovation, curious people who are leaning into this moment rather than away from it.
This is the age of the Tediophobe: people driven by a desire to explore, to make something worth making. The Firehouse Salon is their podcast.
The Firehouse Salon
Ep 12 - Dear Miss Afflerbach
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"This is a story about an ad. It also says a good many implicit things about the ad-reading public...
You can take a look at the ad here
The ad is question sang the praises of a certain make of shirt, and it appeared in the New Yorker. In order to demonstrate the excellence of the shirtmaker's workmanship, a handkerchief-sized piece of shirting mysteriously equipped with buttonhole and pocket was offered free to readers who would write in and say what they thought the thing was for. Suddenly the "Shirtkerchief" was famous and Miss Afflerbach was deluged with mail. At last count, 11,342 people had written in - a record-breaking response in The New Yorker's experience..."
Howard Luck Gossage, 1960
This podcast episode documents that marvel.