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The Firehouse Salon
The Firehouse Salon brings together diverse minds – scientists, philosophers, artists, and innovators – to explore how communication shapes our world. Inspired by Howard Gossage's maverick spirit, each conversation delves into the intersection of ideas, creativity, and effective change-making. More than just discussing advertising, we investigate how different perspectives and approaches can solve real problems and create meaningful impact. Originally inspired by our BBC Radio 4 documentary 'The Socrates of San Francisco'.
The Firehouse Salon
Ep 13 - LIVE - Can coupons start conversations?
Welcome to The Firehouse Salon Live. In this episode Emma Stackhouse, Ashley Pollak, Sam Richardson, Adam Skuse, and Justin Obermann discuss how Gossage’s approach to interactive and participatory advertising is still relevant. The panel explores how modern brands can integrate personalisation and tactile experiences, akin to Gossage's use of coupons, in a digital age. They delve into the impact of social media and platforms like LinkedIn, emphasising the importance of bravery in creative marketing, and the potential for reinstating more human, conversational elements in advertising.