.png)
The Firehouse Salon
We are living through the most significant shift in human creativity since Gutenberg. While may are stuck in a conversation about fear, replacement and redundancy the Firehouse Salon is having a different conversation entirely.
Each episode brings together unexpected guests at the intersection of creativity, science, art, technology and innovation, curious people who are leaning into this moment rather than away from it.
This is the age of the Tediophobe: people driven by a desire to explore, to make something worth making. The Firehouse Salon is their podcast.
The Firehouse Salon
Ep 13 - LIVE - Can coupons start conversations?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Welcome to The Firehouse Salon Live. In this episode Emma Stackhouse, Ashley Pollak, Sam Richardson, Adam Skuse, and Justin Obermann discuss how Gossage’s approach to interactive and participatory advertising is still relevant. The panel explores how modern brands can integrate personalisation and tactile experiences, akin to Gossage's use of coupons, in a digital age. They delve into the impact of social media and platforms like LinkedIn, emphasising the importance of bravery in creative marketing, and the potential for reinstating more human, conversational elements in advertising.