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The Firehouse Salon
The Firehouse Salon brings together diverse minds – scientists, philosophers, artists, and innovators – to explore how communication shapes our world. Inspired by Howard Gossage's maverick spirit, each conversation delves into the intersection of ideas, creativity, and effective change-making. More than just discussing advertising, we investigate how different perspectives and approaches can solve real problems and create meaningful impact. Originally inspired by our BBC Radio 4 documentary 'The Socrates of San Francisco'.
The Firehouse Salon
Ep 17 - LIVE - Don't be Absurd!
Our latest monthly online meetup bringing together diverse minds come together to discuss topics aimed at broadening perspectives.
This episode host Ashley Pollak brings together a fantastic group of humans - Motorbike Innovator Hugo Eccles, Comedian Pierre Hollins, Creative Craftsman Jamie Bell and my Tediophobe Sophie Whippy
We delved into the concept of absurdity, particularly how it can be based on either nonsensical or hardworking principles to effectively communicate serious messages. Explored various examples of successful campaigns utilising absurdity, including famous ads like the Monty Python radio ad and campaigns by brands like Liquid Death and Elvie.
We explored the need for authenticity and real observation in absurdity to make a lasting impact, and how brands can leverage absurdity to stand out and resonate more with their audience.