The Firehouse Salon

Exploring big ideas through honest conversations to share insights for those who want to change the world. Inspired by the maverick spirit of 1960s adman Howard Luck Gossage, we bring diverse minds together to discuss not just how to make things, but make things that work. Join us as curious, iconoclastic, and obvious ideas collide at the Salon. Accompanies our BBC Radio 4 show 'The Socrates of San Francisco' - check it out on BBC sounds.

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The Firehouse Salon

Ep 17 - LIVE - Don't be Absurd!

August 28, 2024 • www.tediophobes.com • Season 1 • Episode 17

Our latest monthly online meetup bringing together diverse minds come together to discuss topics aimed at broadening perspectives.

This episode host Ashley Pollak brings together a fantastic group of humans - Motorbike Innovator Hugo Eccles, Comedian Pierre Hollins, Creative Craftsman Jamie Bell and my Tediophobe Sophie Whippy

We delved into the concept of absurdity, particularly how it can be based on either nonsensical or hardworking principles to effectively communicate serious messages. Explored various examples of successful campaigns utilising absurdity, including famous ads like the Monty Python radio ad and campaigns by brands like Liquid Death and Elvie.

We explored the need for authenticity and real observation in absurdity to make a lasting impact, and how brands can leverage absurdity to stand out and resonate more with their audience.