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The Firehouse Salon
Exploring big ideas through honest conversations to share insights for those who want to change the world. Inspired by the maverick spirit of 1960s adman Howard Luck Gossage, we bring diverse minds together to discuss not just how to make things, but make things that work. Join us as curious, iconoclastic, and obvious ideas collide at the Salon. Accompanies our BBC Radio 4 show 'The Socrates of San Francisco' - check it out on BBC sounds.
The Firehouse Salon
Ep 21 - If you're driving down the road...
Your hosts James King and Ashley Pollak dive into Gossage's legendary work, where he flipped advertising on its head by embracing radical authenticity.
Ever heard of an ad that doesn’t even mention the brand? Gossage did just that.
Join us as we explore how Gossage’s wild ideas can inspire today’s advertisers to embrace honesty, absurdity, and a touch of chaos.