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The Firehouse Salon
Exploring big ideas through honest conversations to share insights for those who want to change the world. Inspired by the maverick spirit of 1960s adman Howard Luck Gossage, we bring diverse minds together to discuss not just how to make things, but make things that work. Join us as curious, iconoclastic, and obvious ideas collide at the Salon. Accompanies our BBC Radio 4 show 'The Socrates of San Francisco' - check it out on BBC sounds.
The Firehouse Salon
Ep 18 - Gossagey Work - Liquid Death
This episode features an insightful conversation with Andy Pearson, VP of Creative at Liquid Death. Discover how Liquid Death's unique approach to humour-driven, engaging, and purpose-driven marketing parallels Gossage’s philosophy. Andy shares his journey from ad school to building a radically creative brand, discussing standout campaigns and the strategy behind Liquid Death’s success. This episode underscores the importance of entertainment and genuine engagement in marketing.
00:00 Introduction to the Firehouse Salon and Howard Gossage
03:15 The Creative Journey of Andy and Liquid Death
05:41 Innovative Marketing Strategies and Campaigns
08:32 The Philosophy Behind Liquid Death's Marketing
11:52 Challenges and Criticisms in the Marketing World
15:15 Liquid Death's Unique Approach to Branding
23:31 Future Aspirations