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The Firehouse Salon
The Firehouse Salon brings together diverse minds – scientists, philosophers, artists, and innovators – to explore how communication shapes our world. Inspired by Howard Gossage's maverick spirit, each conversation delves into the intersection of ideas, creativity, and effective change-making. More than just discussing advertising, we investigate how different perspectives and approaches can solve real problems and create meaningful impact. Originally inspired by our BBC Radio 4 documentary 'The Socrates of San Francisco'.
The Firehouse Salon
Ep 25 - Reforesting Times Square
This time our highlights one of Gossage's notable campaigns for Blitz Weinhardt Beer during the Oregon centennial, which humorously proposed reforesting Times Square to compensate New Yorkers for the beer's unavailability.
The campaign garnered massive attention despite its outlandish nature. Furthermore, Gossage's playful and inclusive copywriting style, often featuring collaborative projects with renowned figures like Stan Freeberg, and his inclination towards creating memorable ads.