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The Firehouse Salon
The Firehouse Salon brings together diverse minds – makers, thinkers, creators – to explore how communication shapes our world. Inspired by Howard Gossage's maverick spirit, each conversation delves into the intersection of ideas, creativity, and effective change-making. More than just discussing advertising, we investigate how different perspectives and approaches can solve real problems and create meaningful impact. Originally inspired by our BBC Radio 4 documentary 'The Socrates of San Francisco'.
The Firehouse Salon
Ep 34 - LIVE - 99 Non Zebras
In this episode, we dive into the legacy of Howard Luck Gossage and explore creativity, environment, and unconventional thinking.
Guests Ali Grant - Designer and inventor of the Halo and John Kieselhorst - Co-Creative Director of Geezer Creative share their unique perspectives.
Ali discusses his pioneering work with Halo Sound Systems and his focus on creating immersive, respectful sound experiences in nature.
John explores the overlooked potential of the over-fifty demographics & creatives in advertising and the significance of purpose-driven creativity.
We talked about the historical and cultural parallels between the 1960s and today, touching on the transformative periods, sound healing, and the influence of mindfulness and nature on creative processes.
01:06 Introduction to the Salon
01:21 Discussing 99 Non Zebras and Creativity
02:01 Meet the Guests
02:20 Ali Grant on Halo Sound Systems
02:40 John on Geezer and Age in Advertising
05:47 The Role of AI in Creativity
07:26 Ali Grant on Music and Community
10:02 John on Marketing to Older Audiences
16:08 The Power of Music and Shared Experiences
25:47 Exploring Consciousness and Psychedelics
27:51 Inspiration from Buckminster Fuller and Hacken Bay
32:22 Reflecting on Historic Times
33:53 Impact of the Pandemic
35:35 Personal and Professional Shifts
36:45 Environmental Observations
37:23 Cultural and Political Consequences
49:46 Creative Processes and Mindfulness
54:37 The Role of Environment in Creativity