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The Firehouse Salon
We are living through the most significant shift in human creativity since Gutenberg. While may are stuck in a conversation about fear, replacement and redundancy the Firehouse Salon is having a different conversation entirely.
Each episode brings together unexpected guests at the intersection of creativity, science, art, technology and innovation, curious people who are leaning into this moment rather than away from it.
This is the age of the Tediophobe: people driven by a desire to explore, to make something worth making. The Firehouse Salon is their podcast.
The Firehouse Salon
Ep37 - I Did Exactly What I Said I Wouldn't Do
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After a five-month hiatus and a move to Abu Dhabi to take up the role of Head of Creative at the AI university MBZUAI, I've finally worked out why I got stuck with the Salon, and what it should become.
A conversation with Richard Tseng reframed Gossage's relevance for me. He drew a connection between the post-war age of propaganda, when Howard fell into advertising as a new medium, and the birth of technologies like the Gutenberg press, where early mass production eventually gives way to something more transformative and human.
We are at a similar inflection point: audiences will grow jaded by mass-produced, uncanny content, and creators will be pushed back toward compelling storytelling and genuinely novel experiences. AI and capitalism will threaten many creative roles. But I remain an optimist.
Which is why I'm repositioning the Salon around the conversations I find most alive right now: curious, tediophobic people finding ways to make a positive creative dent in the world.
00:00 Back After Hiatus
00:46 Richard Sparks A Breakthrough
02:08 Advertising As Propaganda
02:54 Gossage And New Media
04:19 AI Echoes The Revolution
05:50 Why Howard Matters Now
07:49 Threats To Everyday Creatives
09:33 The New Firehouse Mission